Meet Active for Life at ScanBalt Forum 2012
The phenomenon of ageing population is unprecedented, without parallel in human history. This reality will have profound implications for the society, countries’ welfare systems and economies. It is also a global phenomenon but countries across the globe are at very different stages of the process, and the pace of change differs greatly. Countries that started the process later will have less time to adjust.
This reality calls for new service solutions that can promote one’s quality of life and healthy life style in order to maximize people’s wellbeing, therefore positively contributing to our nations’ economies both in terms of savings in health care costs as well as creating new business opportunities and opening up new markets for local companies and industries.
This is the starting point for Active for Life pilot project which aims to create business opportunities for BSR companies by supporting the development of the new innovative service solutions based on the promotion of well-being and healthy life-styles of people entering retirement.
In order to so Active for Life catalyzes new transnational business making and service models based on a holistic view of users and their latent needs. Open innovation models are used as basis for cooperation between the different stakeholders, such as enterprises and end-users in the development of the service solutions.
Having Baltic Sea Region cooperation not only serves the purpose of developing new service solutions but also provides companies access to a larger home market. Ultimately Active for Life intends to support the evolvement of the BSR into a major innovation and business hub, and a springboard for accessing global markets and attract investment, expertise and industry into the region.
Wellbeing is a multidisciplinary field and as such the project will involve expertise from a variety of areas such as health care, wellness, social services, living concepts, experience business, information and communication technologies, biotechnology, ubiquitous computing and the food sector.
CONTACT:
Hugo Tamagnini Gonçalves, Culminatum Innovation Oy Ltd
email: hugo.goncalves@culminatum.fi phone: + 358 45 119 94 10
PARTNERS:
Culminatum Innovation Oy Ltd (Finland) – the Lead Partner
Aalborg University and the department of Health Science and Technology (Denmark)
BioCon Valley GmbH (Meckenburg-Vorpommern) (Germany)
Community Relationship Consultants NGO (Lithuania)
New Tools for Health (Sweden)